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Jonathan's avatar

Somewhat off topic(apologies);But Florida amendment 3(the marijuana amendment)Direct mailers are almost all geared to the seniors in our state on the pro side(which I just find fascinating in a way);not that I am disagreeing with the strategy in any way; it just kinda sez Jimmy Buffet voters, here we come !

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Marcus Graly's avatar

This is probably an overly broad generalization, but I don't think direct mail has much effect on younger voters. (It just goes straight into the recycling) Older voters generally read it first, at least.

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Jonathan's avatar

Totally agree; good post

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