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Jseal's avatar

"Mintt, a mail tracking firm, found that in September, 81 percent of all direct mail sent was promoting Mr. Trump or attacking Ms. Harris. In August, the imbalance had been even more severe: 96 percent of all direct mail relating to the presidential race was sent by Republican groups, the firm found."

https://www.nytimes.com/2024/10/05/us/politics/trump-harris-30-days-to-election.html

Is there a reason why the Harris campaign hasn't invested more in direct mail?

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Caspian's avatar

They probably have concluded it's a waste of money or even counterproductive.

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S Kolb's avatar

most direct mailings end up in the trash bin very quickly

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Thomas Hounds's avatar

Direct mail is a huge part of the republican campaign related graft industry and conservatives also lean heavily on it for fundraising despite the huge costs associated with it.

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Jonathan's avatar

This is the main reason; the grift

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ehstronghold's avatar

Yep. The only piece of direct mail I didn't throw away was the endorsements for my county's local Democratic Party.

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Zero Cool's avatar

I get direct mail pieces all the time for local races and propositions, none for federal races.

Frankly, this marketing method should be used selectively for targeting rural voters.

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dragonfire5004's avatar

Direct mail is by far the lowest return on investment for campaigns. Any difference made is very negligible.

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Jonathan's avatar

It's main purpose is to keep the grift going; guaranteed that Trump\family is getting a certain percentage of all mailings that have RNC\associated Committee links plus a certain percentage off of all WinRed fees as well as all contributions to RNC various campaign committees

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Jonathan's avatar

One poster here commented a few days ago about Trump's huge burn rate compared to Harris; direct mail is responsible for that

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