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Zero Cool's avatar

From my standpoint, not as subjective as you think. Lichtman looks at multiple variables affecting the presidential race.

I've come to respect his analysis because frankly, polling firms don't look at multiple variables. They only focus on polling data methodology, which lends only insight as it relates to voter sentiment. Which can help getting an understanding on what is going on in the minds of voters.

However, polls change. The macroeconomic environment on the other hand isn't something polls always have the best ability to analyze, unless there are specific questions relating to that topic.

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