There have been comments before that the typical constant drumbeat of "WE'RE GONNA LOSE UNLESS YOU DONATE RIGHT NOW!" from many candidates depresses donations and votes, but I haven't studied the psychology of it.
There have been comments before that the typical constant drumbeat of "WE'RE GONNA LOSE UNLESS YOU DONATE RIGHT NOW!" from many candidates depresses donations and votes, but I haven't studied the psychology of it.
Yeah, I definitely agree with that. There’s several different messages one can send. From everything is sunshine and ponies to the world is gonna end unless you send me $20 right now. Trump uses the latter pretty effectively, but I think that plays to his target audience. Again, no evidence but I would hypothesize that feeling like you’re needed is going to spur more Dem leaning people to donate than “everything is awesome”, especially for folks with less discretionary income. But you’ve got me curious, will try to find some literature about it.
There have been comments before that the typical constant drumbeat of "WE'RE GONNA LOSE UNLESS YOU DONATE RIGHT NOW!" from many candidates depresses donations and votes, but I haven't studied the psychology of it.
Yeah, I definitely agree with that. There’s several different messages one can send. From everything is sunshine and ponies to the world is gonna end unless you send me $20 right now. Trump uses the latter pretty effectively, but I think that plays to his target audience. Again, no evidence but I would hypothesize that feeling like you’re needed is going to spur more Dem leaning people to donate than “everything is awesome”, especially for folks with less discretionary income. But you’ve got me curious, will try to find some literature about it.
It would be great and fascinating to see any studies of the effects of different donation solicitation messages.